Turning the shopping center into an Instagram creative space
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In such a strange time, during which shopping centers have had to adapt their events, Klépierre is dreaming up fun and interactive schemes for visitors, to be shared like pleasant memories.
"By making its centers "Instagrammable", Klépierre is using the best of digital, proving its determination to preserve the appeal of its centers by offering brands constant visibility in a community of 4.5 million followers."
The idea is based on simple yet inventive new formats that comply with the current health restrictions, and moments to be shared on social media. Initiatives such as dance happenings, flashmobs, photobooths, original signage (optical illusions, partnerships with interactive design artists, digital walls), sharing of Live sessions on Instagram in partnership with influencers to present new collections, and an unforgettable proposal organized at Val d’Europe, which generated 200 publications on Instagram!
Based on the belief that visitors promote their favorite centers, a campaign has been launched that is deeply rooted in the standards of Clubstore (Klépièrre’s hospitality scheme): #ShareableMall. And it is delivering: the stories-in-mall have been deployed in 43 centers, clocking up 600,000 followers in just three countries!
By making its centers “Instagrammable”, Klépierre is using the best of digital, proving its determination to preserve the appeal of its centers by offering brands constant visibility in a community of 4.5 million followers on Facebook and Instagram. #ShareableMall offers shared experiences, inspires creativity and puts a smile (back) on visitors’ faces, helping to transform shopping centers.