Specialty leasing Klépierre

Pop-Up Retailing and the Mall as a Medium

Advertising, pop-up stores, brand events, roadshows and data analysis... Klépierre Brand Ventures, our entity dedicated to short term retail and new concepts, provides you with effective marketing solutions. The challenge? Turn the shopping center into a media by capitalizing on our visitor flows to increase your brand awareness and sales, or to test your new concepts on a local, national or international scale.

Our retail expertise to boost your performance

Devialet

Pop-up

The French premium brand which is constantly innovating offers to experience the ultra-dense sound of its speakers in a pop-up store equipped with an acoustic booth!

La Maison du Chocolat

Pop-up store

On the occasion of the year-end celebrations, the iconic brand of French chocolate know-how opened a pop-up store to boost its visibility and sales on its yearly highlight, by offering gourmandise to our visitors.

Le Repaire des Sorciers

Pop-up store

A pop-up store for Harry Potter fans: collectors' items, wands, clothes, snacks, figurines and more... A magical experience guaranteed!

Compagnie de Californie

Pop-up store

Back to the 90's with the French brand inspired by the "Made in California" Lifestyle, making its comeback in a pop-up store!

Héritage 1916

Pop-up store

A volatile and committed store that offers second hand vintage pieces and an upcycling workshop that revitalizes clothes and fabrics to give them a second life & to help reduce the impact on our planet!

Bons Baisers de Paname

Pop-up store

Inspired by the unique energy in Paris, Bons Baisers de Paname is a brand of shoes and accessories that reflects our principals: urban, active, creative, and cosmopolitan. Created online 5 years ago, this DNVB that breaks the rules of fashion wished to open its doors, via pop-up store.

Volkswagen

Brand event

The Volkswagen group has chosen to meet the public to promote its new rebrand and its "Way to Zero" strategy!

Waterdrop

Pop-up store

WATERDROP microdrinks - small cubes of fruit and plant extracts that help you drink more water - use the pop-up store as a test and learn opportunity to reach the French market!

Cabaïa

Pop-up store

The 100% customizable brand is opening its bobble hat bars in our malls – Val d’Europe

Play Doh

Pop-up store

The world’s first Play Doh shop – Belle Epine

Les Georgettes

Pop-up store

The fashion brand of customizable jewelry and accessories "Les Georgettes" has chosen the pop-up store to boost its omnichannel strategy and run its physical stores.