Specialty Leasing
Pop-Up Retailing and the Mall as a Medium
Advertising, pop-up stores, brand events, roadshows and data analysis... Klépierre Brand Ventures, our entity dedicated to short term retail and new concepts, provides you with effective marketing solutions. The challenge? Turn the shopping center into a media by capitalizing on our visitor flows to increase your brand awareness and sales, or to test your new concepts on a local, national or international scale.
Our retail expertise to boost your performance
Devialet
Pop-up
The French premium brand which is constantly innovating offers to experience the ultra-dense sound of its speakers in a pop-up store equipped with an acoustic booth!
La Maison du Chocolat
Pop-up store
On the occasion of the year-end celebrations, the iconic brand of French chocolate know-how opened a pop-up store to boost its visibility and sales on its yearly highlight, by offering gourmandise to our visitors.
Le Repaire des Sorciers
Pop-up store
A pop-up store for Harry Potter fans: collectors' items, wands, clothes, snacks, figurines and more... A magical experience guaranteed!
Compagnie de Californie
Pop-up store
Back to the 90's with the French brand inspired by the "Made in California" Lifestyle, making its comeback in a pop-up store!
Héritage 1916
Pop-up store
A volatile and committed store that offers second hand vintage pieces and an upcycling workshop that revitalizes clothes and fabrics to give them a second life & to help reduce the impact on our planet!
Bons Baisers de Paname
Pop-up store
Inspired by the unique energy in Paris, Bons Baisers de Paname is a brand of shoes and accessories that reflects our principals: urban, active, creative, and cosmopolitan. Created online 5 years ago, this DNVB that breaks the rules of fashion wished to open its doors, via pop-up store.
Volkswagen
Brand event
The Volkswagen group has chosen to meet the public to promote its new rebrand and its "Way to Zero" strategy!
Waterdrop
Pop-up store
WATERDROP microdrinks - small cubes of fruit and plant extracts that help you drink more water - use the pop-up store as a test and learn opportunity to reach the French market!
Cabaïa
Pop-up store
The 100% customizable brand is opening its bobble hat bars in our malls – Val d’Europe
Play Doh
Pop-up store
The world’s first Play Doh shop – Belle Epine
Les Georgettes
Pop-up store
The fashion brand of customizable jewelry and accessories "Les Georgettes" has chosen the pop-up store to boost its omnichannel strategy and run its physical stores.
FNAC Kids
Pop-up store
During the holiday season, the French retailer Fnac is testing its new concept dedicated to games and toys in a temporary store.
Emma Matelas
Pop-up store
The DNVB memory foam mattress specialist, launches its first physical retail store in our Belle-Epine shopping center.
Emma & Chloé
Pop-up store
Emma & Chloé jewelry comes to physical retail with an engraving service to supplement its online offerings – Boulogne Les Passages
La Petite Grande Épicerie
Pop-up store
Delicious items from Paris’s most famous grocer – Gare Saint-Lazare
Our retail expertise to boost your performance
Pandora
Boost program
Promotional wall graphics to boost the shop’s Mother’s Day sales – Porta di Roma
Sephora
Refit program
Container space for maintaining retail operations during the store’s renovation – Val d’Europe
Kiko
Refit program
Pop-up store for maintaining retail operations during the store’s renovation – Val d’Europe
Mattel
Roadshow
Tour celebrating 60 years of the Barbie brand – Eight Klépierre shopping centers
Netflix
Media
Exclusive preview showing of A Series of Unfortunate Events – Belle Epine
Shein
Brand event
Launch of the Shein DNVB as a physical retailer in France, with 50 influencers present – Le Prado and Odysseum
Fuze Tea
Brand event
New product launch – Hoog Catharijne
RicheMonts
Roadshow
Exclusive tour to launch new products – Ten Klépierre shopping centers
Samsung
Brand event
Immersive VR experience to showcase the brand universe – Val d’Europe
Tesla
Brand event
Display of the brand’s Model X – Annecy Courrier
Contacts
Mathieu TISSOT
Specialty leasing director