Espaço Guimarães invited a local charity supporting people with special needs (e.g. people diagnosed with autism, Asperger’s syndrome, Down’s syndrome) by helping them to make things with their hands.

For three months, 60 adults and teenagers produced 2,500 handmade, heart-shaped keyrings and sold them in the shopping center. The video was published on social media, and viewed over 115,000 times. The initiative was covered by the regional and national media.