A D A P T I N G
T O G E T H E R , we can!
L I S T E N I N G The restrictions imposed in most
European countries had major
consequences on retailers business.
We wanted to support them as best we
could in these times of crisis and off er
them the flexibility they needed. Our
response included switching to monthly
rents as early as April, deferring rent
payments due for the lockdown period
to the fall, forgiving rent for very small
companies, and negotiating with all
partners on a case-by-case basis.
C U S T O M I Z I N G Amicable discussions were held with
each retailer to take into account their
specific issues and the wide variety
of situations. Not all countries where
the Group operates were locked down
in the spring of 2020, and retailers
displayed very different levels of
resilience to the crisis depending on
O U R T E A M S R E M A I N E D T I G H T - K N I T A L L Y E A R L O N G , W O R K I N G C L O S E L Y A N D C O L L A B O R A T I V E L Y W I T H R E T A I L E R S
T O P R O V I D E S U P P O R T A N D F L E X I B I L I T Y .
4,972 AGREEMENTS REACHED
IN 2020
their characteristics. Lastly, some shopping malls found it more diff icult than others to return footfall to pre- Covid-19 figures, particularly those located in transportation hubs and tourist areas.
C O N T R I B U T I N G We were there for our retailers during the key moments of the year, with many original initiatives from our malls. In Denmark, the Field s center organized an auction in aid of its retailers an idea subsequently adopted by Oslo City in Norway. In
Italy, the Le Gru center launched a
magazine to support retailers, as well
as a series of videos called Store
Talking. The Oslo City and Amanda
centers in Norway off ered free home
deliveries, while Espaço Guimarães
in Portugal set up outdoor Collect &
Go points. In France, a vast campaign
was launched to save Christmas
through inclusion and community
support. Initiatives included promoting
retailers Click & Collect, Call & Collect
and e-reservation services, offering
centralized order pickup and other
exclusive services, making it easier to
book appointments in several stores for
a more pleasant visit, and performing
charitable actions for hospitalized
children and people living alone. Our
community of over one million fans on
social media shared ideas and positive
vibes with the hashtag #savonsnoel
(save Christmas).
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