Daniela Lauret & Roxane Baché

THE UNPRECEDENTED TIMES THAT WE ARE LIVING IN HAVE AMPLIFIED AND EVEN REVEALED NEW BEHAVIORS. WHICH ONES WILL LAST?

Roxane Baché The more a trend responds to an imme- diate, time-limited need, the more likely it is to be fleeting. That s why I think that the need to feel safe will gradually fade. On the other hand, the lure of all that s virtual, new technologies in general, and the need for more responsi- ble, sustainable consumption and more meaningful pur- chases, will linger on. These two aspirations the fast life versus the slow life seem paradoxical. But they actually fit together logically: the more technology pervades our lives, the more we feel the need to slow down and refocus on the human aspect.

DO THESE UNDERLYING TRENDS SUPPORT KLÉPIERRE S BUSINESS MODEL AND DEVELOPMENT STRATEGY?

Daniela Lauret Absolutely. At Klépierre, development mean first and foremost transforming to keep up with changes and serving the new needs and expectations of our customers, our retailers and the communities around us, as they arise. Our sustainability strategy, Act for Good®, is directly modeled on these trends, which we had anticipated. People are always in the front of our minds, and technology provides a way to better know and understand our visitors so we can put the magic back in the customer experience.

HOW DO YOU SEE THE MALL OF THE FUTURE?

R.B. A mall responds to two key expectations: service and experience. Digital technology enables retail to facil- itate the customer journey, saving time and giving people access to new services, such as timing their shopping to avoid crowds, managing queues, booking appointments with an advisor and reserving items in stores. This makes it vital for retail to continue its digital transformation so it can off er a simpler, more streamlined experience, as well as be more fun.

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L A U R E T , H E A D O F A R C H I T E C T U R E ,

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