Dining, whether alone or with friends, has be- come an essential part of the customer journey. Our Destination Food® concept offers an array of good-quality meal options catering to new local and global tastes, with world cuisine, healthy eat- ing, lip-smacking drinks and aff ordable treats. The recently renovated Emporia (Malmö, Sweden) and Nový Smíchov (Prague, Czech Republic) centers show the concept at its best. Food courts have been completely reimagined, with clever architecture and designer furniture helping to create warm or intimate settings where people can unwind and have a real conversation. They are now destinations in their own right, like at Créteil Soleil and Hoog Catharijne in the Netherlands. In Rotterdam (Netherlands), the Markthal Center is a full-fledged food ecosystem, hosting 92 food stalls and ten restaurants under its 40-meter-high arch. A professional cooking school has even set up shop here, off ering its students a unique opportunity to train alongside real restaurant owners.
D E S T I N A T I O N F O O D ®
E V O L V I N G
Les Georgettes pops up for a one-year spell at Val d Europe (France).
P O P - U P S T O R E S I N V O G U E The pop-up store concept is attracting brands across every segment thanks to its experiential format. Fans include Digital Native Vertical Brands (DNVBs) that want to extend the digital experience into the real world, grow awareness (Les Georgettes) and build a close relationship with customers won over online (Emma Matelas), as well as established brands like Pandora, Fnac Kids and La Chaise Longue looking to refine their retail strategy with this agile tool. Off ering fast setup times, flexible time commitments, ideal placement at the heart of customer traff ic, customizable installations and low costs, the concept has a lot to recommend it. This is one retail trend on the up and up!
620 pop-up stores
in 2020 that s over 50 a month!
Thermomix connects with customers at Val d Europe, Belle Épine and Caen Mondeville 2 (France).
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